PetiStore

WHY

More and more Hong Kong people now see pets as their children; but their busy lives mean they tend to overlook their furkids’ quality of life. PetiStore’s founder, Agnes, uses her over-30-years’ experience with pets to recommend high-quality food and supplies to fellow dog and cat lovers. Healthier pets are happier pets; and happier pets equal happier owners.

HOW

‘When you are happy, I am happy!’ Pet owners treat their furkids as children. Using this insight, we created a warm and personable brand image for PetiStore that ‘completely makes your pet happy’.

WHAT

We wanted to build a brand that exudes friendliness. So, we coined the name ‘PetiStore’, which combines ‘pet’, ‘petite’ and ‘store’, all to give the impression of a small, neighbourhood petshop.

Cats and dogs go by their sense of smell – sniffing is the first thing they do when curious. Hence, we created a logo of a graphical pet snout, to convey that PetiStore’s products can satisfy your furkid’s curiousity.  The brand hashtag #YourPetsLove also carries the same meaning.

#Retail #Branding #UrbaneSimple