Good Beer Project

WHY

If everyone can do something good for their society, nation and the earth every day, the world will be a better place.  The Good Company started the Good Beer Project as an avenue for people to make a handy contribution to the world.  The Good Company donates 30% of its profits to different charities or environmental organisations. So, the bigger your beer belly, the better the world will be. A much easier way to do something good daily versus ‘an apple a day’.

HOW

With a central belief of making the world a better place, we created ‘For Good’ as the brand’s battle cry. With just two words, we are able to convey a powerful message: that if people will embrace, be united, and pay it forward, we can make everyone’s life better and build a more sustainable future.

WHAT

We used ‘/’ to form the brand identity. It signifies sharing, and also symbolises how the little contributions we make will slowly but surely change the world.

We chose eye-catching colours as the main colour palette to create a vibrant and innovative image.

The packaging design is based on the theme of sharing. We placed different illustrations of hands around the can, as if sharing a beer together. It delivers the idea of ‘embrace, united, and pay it forward’, and also the message of the brand contributing profits towards supporting charitable and environmental organisations.

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