Rena’s Bakery

WHY

Shop owner Rena loves food and baking, and she is a true baking enthusiast. She enjoys constantly exploring, improving, and challenging herself to create the best pastries for everyone to taste. Those who have tried her pineapple cakes say they are flakier and sweeter than those originally produced in Taiwan, and her matcha cakes can rival the rich and moist offerings from Japan.

HOW

We want to convey Rena’s spirit of constantly challenging herself to every person in Hong Kong, so we created the slogan #ImPerfectFlavour as our brand motto. With just a few words, we highlight that the offerings from Rena’s Bakery are good enough in taste, while also embodying Rena’s passion for baking— never good enough, always striving for better!

WHAT

The number “ten” symbolizes perfection, inspiring us to incorporate a nonagon (a nine-sided polygon) as the primary element of our visual identity. It represents Rena’s belief that no matter how exceptional a taste may be, there is always room for enhancement. Rena’s pursuit of perfection is at the core of the brand, which is why the logo features Rena’s smiling face, hoping that customers can feel Rena’s joy.

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#eCommerce #Bakery #Branding #UrbaneSimple