Zelicatessen

WHY

Zelicatessen’s founder Jenny possesses extensive knowledge of meat and has also studied Sichuan cuisine. Observing the inconsistent quality of takeaway food in the market, she made the decision to open a takeaway shop with the aim of bringing the authentic taste of Sichuan cuisine to the people of Hong Kong.

HOW

ur recommended brand strategy is #DineOutatHome, which aims to convey a simple message to consumers: Zelicatessen’s food goes beyond the average takeaway fare and offers dishes that can rival those of Michelin three-star restaurants, all at affordable prices. From now on, you can enjoy a restaurant-quality dining experience right at home!

WHAT

The brand logo features a cheerful and satisfied face, with its lines derived from the character “Ze.” This logo has further evolved into the brand mascot, Chef Ze, aligning with the brand’s strategy of “Dine out at home.” The main color, bright orange, highlights the spicy characteristics of Sichuan cuisine, while the addition of lake green creates a friendly and inviting atmosphere.
The brand image we have created for Zelicatessen is that of a young and promising chef who cooks with dedication, while maintaining an approachable and friendly demeanor. He is enthusiastic about offering affordable Sichuan flavors to the masses, with the hope that everyone can enjoy good food and find happiness!

#Retail #Takeaway #Branding #UrbaneSimple